Test Tube: Less Ordinary

Film Concept & Direction

Less Ordinary was an instore film installation for Test Tube. The split screen concept conveyed the superiority of the Test Tube selection of designer objects in quite a violent manner, with liberal use of fire, bricks and steel pipe. Although they proved capable of performing their given function, we expected more of the generic pens, pouring jugs, mugs, candles and vases.

Work created collaboratively with fellow members of The Village Design Collective: Ash Pederick at The Design Threat and Thomas Rowe at Thomas Rowe Photography.